UCCE helps farmers increase revenue by creating value-added enterprises
San Joaquin Valley production of moringa, a purported superfood that is typically imported to the United States from the tropics, might open the door for small scale farmers to break into a value-added business, reported Katrina Schwartz of KQED News.
Moringa is a fast-growing, drought-resistant tree native to the southern foothills of the Himalayas in northwestern India. It's young seed pods, roots and leaves are used as vegetables, says an article on Wikipedia.
Ruth Dahlquist-Willard, the UC Cooperative Extension advisor to small-scale farmers in Fresno and Tulare County, believes the product lends itself to value-added because it can be dried, ground and stored for later use as a nutritional supplement.
"I think there's a lot of opportunity there," Dahlquist-Willard said.
Typically, small scale farmers only sell fresh produce. But adding value - processing, preserving, cooking, etc. - can boost the bottom line. Dahlquist -Willard said expanding a farm's activities in this way may also make the family business more attractive to the younger generation.
"Kids who have gone off to college for business, marketing or graphic design might see a new kind of future for themselves on the family farm with a product like moringa," the KQED story said.
With this in mind, Dahlquist-Willard organized a free value-added workshop in Fresno for small-scale farmers, to be held Jan. 31 at the UC Cooperative Extension office, 550 E. Shaw Ave., Fresno. The workshop brings together local agencies that offer financing, small business resources and services for local small-scale farmers that will allow them to create a value-added enterprise on their farms. The event runs from 9 a.m. to 2 p.m., with real-time adaptation in Hmong and Spanish. Partners include Central Valley AgPlus Food and Beverage Manufacturing Consortium, Fresno State, San Joaquin County Rural Development Center, the Agricultural Sustainability Institute, Small Farm Program, and the Farm Credit Agency.