University of California

Riverside supervisors to include UC Riverside on new ag trail map

Temucula wineries will be featured on Riverside County's Ag Trail map.
The Riverside County Board of Supervisors approved development of a local "Ag Trail" to promote California's 12th largest agricultural industry, according to a report in Valley News.

The online and printed Ag Trail map will locate many of the county's 1,700 dairies, farms, ranches, wineries, farmers markets, historical and cultural points of interest and UC Riverside agricultural research facilities.

"The idea is to promote agriculture, to promote the purchase of our products," said Tom Freeman, spokesman for the county Economic Development Agency. "We would target international visitors, domestic guests and our own residents."

Officials are aiming to complete the map by February 2013.

Posted on Thursday, July 12, 2012 at 10:21 AM
Tags: agritourism (22)

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