Media interest in the Haagen-Dazs gift of $100,000 to fund UC Davis honey bee research is incredibly strong. The story was picked up by 167 outlets, according to Google News.
Kathy Keatley Garvey, a writer in the UC Davis Department of Entomology, said the Haagen-Dazs gift points to the value of media communications. The donation is the direct result of a release Garvey wrote about bee breeder Sue Cobey, which appeared on the UC ANR Web site. Ketchum Communications read the article, called Garvey and said a “client” was interested in donating funds. The client: Haagen-Dazs.
According to Garvey, Haagen-Dazs has launched a national campaign to save the honey bee. Plans include introducing a new flavor, Vanilla Honey Bee. As part of the “Häagen-Dazs Loves Honey Bees” or “HD Loves HB” campaign, the company will provide the $250,000 for research to UC Davis and Pennsylvania State University and will launch a Web site, www.helpthehoneybees.com to offer more information on the “unstung heroes.”
