Very well received in its first offering in 2009, the 2010 Fresh Produce Marketing Strategies Short Course promises all that and much more.
Course coordinator Dr. Roberta Cook has been hard at work on the agenda, and has recently lined up several new speakers who will be joining our all star team of instructors at our Fresh Produce Marketing Strategies Short Course, scheduled for May 5-7 at the San Francisco Grand Hyatt’s Conference Theater. This superb venue will provide the latest in meeting technology, with executive seating and microphones at each place to facilitate interaction between audience members and speakers.
Produce marketing is a very fluid and dynamic arena, and new topics for this year will include social media, SKU rationalization, and managing shrink. Please see the course web page to enroll, or to learn more about this exciting course presented by the UC Davis Postharvest Technology Center.
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