A rising tide lifts all boats

Sep 14, 2018

Last month when I was focused on tidal flows, I was only thinking of it in terms of how it would benefit me. But Mark Bell reminded us the other day that “a rising tide lifts all boats”. I've been reminded often lately that there is a real benefit to keeping this in mind.

Lorna, from the fund development team, spoke with new County Directors on Wednesday and then County Directors on Thursday about strategies to identify and approach prospective donors. This area of gifts and donations is a great example of the benefit to all boats when waters rise. Any growth in the pot of funds to conduct our work benefits the whole in some way. The benefits could be direct, the result of donations targeted to one's own program, or indirect in that donations to a program area can stabilize a program while relieving pressure on central funds. I'm an optimist that what goes around, comes around and that while you're looking out for other programs, someone else is looking out for yours. It may not be immediate but it's important to think about the long game. So if you have ideas or relationships with those who are particularly fond of a program outside of your own, be sure to let Lorna or her team know.

When we were in Contra Costa earlier this week there was interest in the general topic of funds development and I suspect that is true all around the state. I know I can certainly learn much from the fund development team. Be sure to tune into the upcoming WebANR (September 20) to learn more from Scott and Rob how the fund development team can help you.

The programs we've seen in Contra Costa and Alameda Counties this week as well as Santa Clara County a couple weeks back are good reminders of the benefits to all of UC ANR when we have strong, relevant programs in urban areas. These programs not only help the clientele, directly, but help increase the visibility of UC ANR and all of its programs across both urban and ag areas. Investments in positions that target the urban audience create a win-win scenario for everyone.

Our trip to Alameda and Contra Costa UCCE reminded me that it really is a small world, especially when you are part of Cooperative Extension. Katherine, a fairly new Community Educator who works with seniors through the UC CalFresh program in Alameda County and Laura, County Director and CE Advisor in Modoc County, both grew up in Ames, IA where I spent 10 years at Iowa State University.

Another example that it's a small world is Annemiek who I saw at the County Director's meeting; she and I were at Michigan State at the same time. Next week I will see her at the Hansen REC when I meet with the advisory committee. We'll be talking about goals for the REC and the path to success. Success at one REC benefits the REC system and the division.

Time to return some calls. It seems I'm not the only one who does a lot of thinking while driving back and forth to Davis.


By Wendy Powers
Author - Associate Vice President, Agriculture and Natural Resources