Bees buzz. People "Tweet."
Well, many people do.
It's generous of the Häagen-Dazs brand to donate $1 per Tweet (up to $500 per day) from Nov. 5 through Nov. 11 to support honey bee research at the University of California, Davis.
Häagen-Dazs, known for its superpremium ice cream and other desserts, is joining forces with ExperienceProject.com (EP), a San Francisco-based online community for sharing life experiences, to help the honey bees via EP’s TwitCause.
TwitCause, which EP launched in August, connects people with causes.
How can you do this--support UC Davis honey bee research by Tweeting?
“The easiest way for individuals to get involved is to visit www.twitcause.com,” said Erik Darby of EP. “There are directions on top of the page that detail how to follow, retweet, and make an impact around the honey bee cause on Twitter. Starting Thursday, Nov. 5, the designated TwitCause will be the Häagen Dazs Help-the-Honey-Bee campaign.”
“It’s an easy thing to do, and you don’t have to buy anything or send a letter to anyone,” said Tonya Iles, interactive manager for Häagen-Dazs.
Honey bees are responsible for the pollination of more than 100 crops, including fruits, vegetables, nuts, and seeds, providing 80 percent of the country’s pollination services, according to Extension apiculturist Eric Mussen of the UC Davis Department of Entomology faculty.
Häagen-Dazs (HD Loves HB, or Häagen-Dazs Loves Honey Bees) is a strong supporter of honey bee research at UC Davis. About 50 percent of their ice cream flavors depend on bee pollination. HD supports the work of bee virus researcher Michelle Flenniken, the Häagen-Dazs Postdoctoral Fellow. HD also supports the Häagen-Dazs Honey Bee Haven, a newly planted half-acre bee friendly garden located next to the Harry H. Laidlaw Jr. Honey Bee Research Facility on Bee Biology Road, UC Davis.
The haven is a year-around food source for honey bees and an educational experience for visitors.
Bees were the original "social network," as Lynn Kimsey, director of the Bohart Museum of Entomology and professor and vice chair of the UC Davis Department of Entomology, says
Now it's our turn to network.
Attached Images:
Golden One